This project was undertaken independently from my coursework, during my first year at Imperial College London. Currently, market research and initial prototyping is taking place.

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The idea: A web-app helping urban consumers make more conscious choices to support sustainable eateries in the city

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We aim to help urban consumers make more conscious decisions to support restaurants with sustainable practices. ConsciousEats is a web-app that pinpoints the location, price range, and sustainability practices adopted by eateries in London (as a starting focal city).  By providing condensed information about several standard metrics  (ingredient sourcing, produce seasonality, animal welfare...etc.) based on publicly available data, a uniquely comprehensive sustainability score which covers both the environmental and social components of sustainability help customers combat the barrier of existing lack of transparency of information about processes involved from the farm to the table. Furthermore, the web-app will have gamified and interactive components, including a points system where regular customers can obtain discounts for loyalty. This will help generate greater motivation for customers to start and/or continue to make sustainability an important priority in their restaurant choices, contributing to a positive cycle of increased local support for sustainable eateries. In doing so, conscious consumption can help reduce individual environmental footprints.

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Our progress so far

Till date, we have networked with the Sustainable Restaurant Association, an expert in UX and UI, and a Behavioural Design professor. We also pitched this idea during a pitching competition, "Lion's Den" (organized by the Climate Entrepreneurs Club in Imperial College London), and won the competition. We are now working with one of the judges, Michael Langguth, for advice on how to take our project to the next stage.

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My contribution to this team has been to carry out user research and help with the design of the interface. I have also designed the logo, which is shown below.

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